Projects

Electra Business: 0-1 product

Alerting System: UX revamp

Electraline: Digital x Physical

Marioles: branding + UI kit

Hiflow: web to mobile

Designing narratives

Your story, my design journey

About me

Background 📖

After growing up in Switzerland, I pursued my studies at King's College London and UCL. Later, I had the opportunity to hold roles in various marketing roles for both large corporations like Estée Lauder and startups like Heimstone.

In the summer of 2022, I transitioned into the role of Product Designer, blending my strengths in logic, empathy, and creativity.

As a French native with an international upbringing, I’m often described as proactive, enthusiastic, and dedicated.

From marketing to product 👩🏻‍💻

As a former marketer, I've always prioritized user experience. While marketers focus on sales-driven communication, designers centre on the user experience.

And that’s where I now pulse.

From the user's perspective, marketing and design blend into a unique experience with blurred lines. This is where my background proves invaluable, enabling me to craft integrated experiences that resonate deeply.

Interests 🌿

From scuba diving to sailing, swimming, backcountry skiing, biking or hiking… What makes me happy will always be the sun, the ocean and the lifetime perspective of endless explorations.

I have been very fortunate to explore, most often on my own with my backpack, many places and cultures around the world which have never ceased to inspire me.